How Hyderabad-based HILO DESIGN is making tech-driven custom-made fashion accessible
With the use of design and technology, HILO DESIGN offers a new-age Fashion experience that brings together the luxury of personalized style with top-class design, comfort, and uniqueness.
What if you could get a custom-made outfit for every occasion, styled to suit your personality, giving you immense comfort to rock every outfit you wear. What if, in just a few clicks, you can envision what you will look like for your big day and get exactly that: An outfit that is specially curated and crafted with expertise, letting you create your own personalized fashion statement. That is what Hyderabad-based custom wear startup HILO DESIGN has set out to do, but with technology at its center. Be it a wedding, big corporate event, or even just a makeover, HILO DESIGN gives you the luxury of having a custom-made, personalized style Fashion statement every day.
The idea: Design as a concept is not scalable. Design is often personal, subjective and requires creativity at every step in the way, but when combined with technology, this is possible, believes Sahith with the vision of making custom design and design consultation available for everyone. “Designers often make few creations and retail them. Customers will have to find a way to fit into that design. Why does the customer have to compromise with an outfit that does not fit perfectly and match the design that they have visualized? HILO DESIGN is the answer to that,” Mouna says. Sahith wants technology and not just design being the core aspect of the fashion industry. And with the expertise of Mouna, they have set to build HILO into a fashion-tech powerhouse. HILO ensures that every customer goes back with a customized everyday look.
At HILO, your journey as our customer begins online. The HILO’s website is built in a way that lets you explore and understand different types of styles and figure out what works best for you. But it doesn’t stop there, once you engage with your personal designer, you will get through augmented reality and artificial intelligence that will let you envision and experience what your perfect outfit will look like on you, helping you make instant modification and decisions. The top-notch technology being built will ensure that you have a smooth, convenient and luxurious experience while picking your style, giving your measurements and in the process of designing and finalizing your outfit. The brand started only six months ago, HILO already boasts of an actively growing rich clientele. HILO’s vision is to branch out to Bengaluru, Mumbai, and Delhi. The Brand is in the process of building technology that the fashion industry has not seen yet. We want to improve customer experience in the fashion industry & aim is to disrupt the fashion market at a large scale and create a market that buys only custom-made fashion.
About the founders: Fashion designing is Mouna’s first love, even though she has done her post-graduation in interior design from Pearl Academy in Mumbai. Having worked with popular stylist and celebrities she has rich experience in this industry.
Sahith Gummadi has always had an eye for design, so after completing his MBA from FMS Delhi and having previously worked with Paytm, where he was the product manager responsible for enabling the QR code payments and was also part of the core product team that was involved in the launch of Paytm Payments Bank, it was natural for him to join his sibling Mouna to work on making the process of customized designer clothing efficient and a smooth experience for everyone.
HILO DESIGN Social media links :
You can visit the studio at Road no 10, Jubilee Hills, Hyderabad.
You can contact HILO DESIGN at 8008689196.